Ep 7: Marketing for Antique Dealers
Welcome to our new sponsor, Ronati
We are kicking off the New Year by tackling that topic of INCREASING YOUR SALES! And to do that we need to start with Marketing for Antique Dealers.
Marketing is the #1 way you can increase your sales.
I want to debunk myths about websites that I hear Antique Dealers say:
Antique Dealers will often tell me they don't need a website because they sell on Instagram or at an antiques mall, antique fairs etc.
Let me tell you something…
People are more likely to do business with a company they trust, and a website is the first place they go to check out who you are. Even if you have NO intention to ever sell on your website - you need a simple website just to show you exist.
Approximately 30% of all consumers won't even consider buying
from a business that does not have a website.
Selling Antiques is a very visual and experiential product experience.
Learn more about marketing for antique dealers by listening to the full podcast, including:
I'm super excited to introduce our new sponsor for The Business of Antiques Podcast, Ronati. Think of Ronati as your personal data entry and stock management team. Everything is tracked for you, uploaded and updated from a single location. Ronati is the first inventory and marketplace management tool built specifically FOR AND WITH dealers of vintage, antique and one-of-a-kind pieces in mind.
It's been in design and testing mode with antique dealers in both the US and UK for over a year. Ronati's eCommerce Manager is an all-in-one inventory and marketplace management tool. If you'd like to try it out for free, head over to www.Ronati.com/businessofantiques to activate your free trial program with no obligation and no payment information required. There are a limited number of these free trial programs, so be sure to reserve yours before they're gone.
Talk to you soon,
Toma Clark Haines, The Antiques Diva